{"id":28626,"date":"2024-08-12T10:48:47","date_gmt":"2024-08-12T10:48:47","guid":{"rendered":"https:\/\/www.iflair.com\/?post_type=portfolio_page&#038;p=28626"},"modified":"2026-01-06T09:49:56","modified_gmt":"2026-01-06T09:49:56","slug":"aktiv-miljo","status":"publish","type":"portfolio_page","link":"https:\/\/devwp1.websiteserverhost.biz\/iflair_site\/portfolio-page\/aktiv-miljo\/","title":{"rendered":"Aktiv Miljo"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; el_class=&#8221;portfolio-container about-port&#8221; css=&#8221;.vc_custom_1714657167029{padding-top: 100px !important;padding-bottom: 50px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;port-content-box&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-6 vc_col-xs-12&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;port-title&#8221;]<\/p>\n<h1>About Aktiv Miljo<\/h1>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;port-content&#8221;]Founded in 2018 in Sweden, Aktiv Miljo identified a demand for quick delivery of <strong>home<\/strong> and <strong>office furniture<\/strong>. Initially, the company focused on providing prompt delivery services even before having a dedicated website.<\/p>\n<p>With the launch of their website, Aktiv Miljo&#8217;s owner expanded the product range to offer a wider selection at competitive prices. This strategic move aimed to meet <strong>customer preferences<\/strong> and enhance <strong>satisfaction<\/strong> based on their feedback and suggestions.<\/p>\n<p>Aktiv Miljo introduced a feature allowing customers to <strong>request quotes<\/strong> for specific products, fostering personalized service and catering to unique customer needs. This initiative ensured that customers could easily find and purchase furniture tailored to their requirements.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;port-img-box&#8221; offset=&#8221;vc_col-lg-6 vc_col-md-6 vc_col-xs-12&#8243;][vc_single_image image=&#8221;28655&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; el_class=&#8221;portfolio-container&#8221; css=&#8221;.vc_custom_1714641156356{padding-top: 50px !important;padding-bottom: 100px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;port-img-box&#8221;][vc_single_image image=&#8221;28656&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;port-content-box&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;port-title&#8221;]<\/p>\n<h2>Issues faced<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;port-content&#8221;]Customer support<\/p>\n<p>Quote request<\/p>\n<p>Relevant products<\/p>\n<p>No social proofs<\/p>\n<p>Compare product<br \/>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; el_class=&#8221;portfolio-container about-port&#8221; css=&#8221;.vc_custom_1714657456869{padding-top: 85px !important;padding-bottom: 85px !important;background-color: #e5f9ff !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;port-content-box&#8221;][vc_column_text el_class=&#8221;port-title&#8221;]<\/p>\n<h2>Our Approach<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;port-content&#8221;]<strong>Understanding Client\u2019s Vision &amp; Requirements<\/strong><\/p>\n<ul>\n<li>The client was running their furniture business offline and wanted to establish a strong online presence due to rising customer demand. We scheduled a detailed call to discuss key requirements and gain clarity on the functionality needed for the new website.<\/li>\n<\/ul>\n<p><strong>Defined Core Website Features<\/strong><\/p>\n<ul>\n<li>We identified the essential features needed for their e\u2011commerce platform, including:<\/li>\n<li>Request a quote functionality for products<\/li>\n<li>Customer reviews and feedback section<\/li>\n<li>Secure payment gateway integration<\/li>\n<li>These requirements ensured a user\u2011friendly experience aligned with the client\u2019s business goals.<\/li>\n<\/ul>\n<p><strong>Strategic Suggestions for Enhanced Engagement<\/strong><\/p>\n<ul>\n<li>Based on our expertise and the client\u2019s business model, we proposed additional features that could boost engagement and conversions:<\/li>\n<li>Price matching for competitive positioning<\/li>\n<li>Rent and leasing options for products<\/li>\n<li>Meeting booking for demo products<\/li>\n<li>Free consultation service for customers<\/li>\n<li>These suggestions helped expand the website\u2019s value proposition.<\/li>\n<\/ul>\n<p><strong>Custom Development &amp; Feature Implementation<\/strong><\/p>\n<ul>\n<li>Our team built and integrated the defined functionalities into a custom WordPress + WooCommerce solution. We crafted intuitive UI flows to ensure customers can easily request quotes, view reviews, and complete payments securely.<\/li>\n<\/ul>\n<p><strong>Quality Assurance &amp; Smooth Deployment<\/strong><\/p>\n<ul>\n<li>Before going live, we conducted thorough testing to ensure all features worked seamlessly across devices, maintained performance, and provided a smooth shopping experience for users.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;port-img-box&#8221;][vc_single_image image=&#8221;28657&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; el_class=&#8221;port-img-desk&#8221;][vc_single_image image=&#8221;28399&#8243; img_size=&#8221;full&#8221; alignment=&#8221;center&#8221; css=&#8221;&#8221; qode_css_animation=&#8221;&#8221; el_class=&#8221;port-img-mobile&#8221;][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; el_class=&#8221;portfolio-container challenges-text&#8221; css=&#8221;.vc_custom_1714642091884{padding-top: 90px !important;padding-bottom: 90px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;port-content-box&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-12 vc_col-xs-12&#8243;][vc_column_text el_class=&#8221;port-title&#8221;]<\/p>\n<h2>The challenge<\/h2>\n<p>[\/vc_column_text][vc_column_text css=&#8221;&#8221; el_class=&#8221;port-content&#8221;]SEO Challenge<\/p>\n<ul>\n<li>Since Aktiv Miljo was transitioning from an offline business to an online platform, achieving visibility in search engines was a major challenge. The website needed an SEO-friendly structure, optimized pages, and a strong product presentation to compete in the online furniture market.<\/li>\n<\/ul>\n<p>Technical Challenge<\/p>\n<ul>\n<li>Building a scalable eCommerce website with custom functionalities such as product recommendations, real-time stock alerts, and smooth navigation required a robust technical foundation. Ensuring performance, security, and reliability while implementing these advanced features was a key technical challenge.<\/li>\n<\/ul>\n<p>Request Quote Feature Challenge<\/p>\n<ul>\n<li>The client wanted a custom \u201cRequest a Quote\u201d system instead of a typical add-to-cart experience. Designing a seamless and user-friendly quotation workflow from user input to admin handling and sending tailored pricing was a critical functional challenge.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;port-content-box&#8221; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-6 vc_col-md-offset-0 vc_col-md-12 vc_col-xs-12&#8243;][vc_column_text el_class=&#8221;port-title&#8221;]<\/p>\n<h2>SWOT Analysis<\/h2>\n<p>[\/vc_column_text][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;port-content&#8221;]<\/p>\n<h4>Strengths<\/h4>\n<p>Customizable options<\/p>\n<p>User friendly website[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;port-content&#8221;]<\/p>\n<h4>Weakness<\/h4>\n<p>High competition<\/p>\n<p>No physical interaction[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;port-content&#8221;]<\/p>\n<h4>Opportunities<\/h4>\n<p>Growing e-commerce business<\/p>\n<p>Launch new product[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;port-content&#8221;]<\/p>\n<h4>Threats<\/h4>\n<p>Regulatory changes<\/p>\n<p>Consumer preferences[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; el_class=&#8221;portfolio-container&#8221; css=&#8221;.vc_custom_1714646353532{background-color: #ffffff !important;}&#8221;][vc_column][vc_column_text el_class=&#8221;port-title&#8221;]<\/p>\n<h2>Strategic solutions<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; el_class=&#8221;portfolio-container solution-part&#8221; css=&#8221;.vc_custom_1714646838468{padding-bottom: 100px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text css=&#8221;&#8221; el_class=&#8221;port-content&#8221;]<\/p>\n<ul>\n<li>Request a quote for a product\n<ul>\n<li>We provided the custom form for requesting the quotation. Users can fill the form and as per the quotation if we can match their product requirement we will send them the payment link with the updated quotation.<\/li>\n<\/ul>\n<\/li>\n<li>Custom theme development\n<ul>\n<li>We provide their own custom theme as per the client requirements and as per our suggestion we also made a more customer enhancing website where users can know about product specification and have easy flow for payment and the product.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_column_text css=&#8221;&#8221; el_class=&#8221;port-content&#8221;]<\/p>\n<ul>\n<li>Recommendation and Relevant product\n<ul>\n<li>Provide easy recommendations and related products whenever the user selects the product then the user can view more similar products below the product description also it can choose more products from the related products.<\/li>\n<\/ul>\n<\/li>\n<li>Custom checkout\n<ul>\n<li>For custom check out we have used woocommerce and also created a custom checkout option whichever user is comfortable with the payment he can use the option.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1714649993661{padding-top: 90px !important;padding-bottom: 90px !important;background-color: #e5f9ff !important;}&#8221; el_class=&#8221;portfolio-container&#8221;][vc_column][vc_column_text el_class=&#8221;port-title center-title&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Project Screenshots<\/h2>\n<p>[\/vc_column_text][vc_column_text]<\/p>\n<p style=\"text-align: center;\">\t<div class=\"custom-slider\">\r\n\t\t<div class=\"swiper mySwiper\">\r\n\t\t\t<div class=\"swiper-wrapper\">\r\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"port-slide-img\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/devwp1.websiteserverhost.biz\/iflair_site\/wp-content\/uploads\/2024\/08\/Screen_3-1.png\" alt=\"Aktiv Miljo\">\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"port-slide-img\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/devwp1.websiteserverhost.biz\/iflair_site\/wp-content\/uploads\/2024\/08\/Home.png\" alt=\"Aktiv Miljo\">\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t<div class=\"swiper-slide\">\r\n\t\t\t\t\t\t\t\t<div class=\"port-slide-img\">\r\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/devwp1.websiteserverhost.biz\/iflair_site\/wp-content\/uploads\/2024\/08\/Screen_1-1.png\" alt=\"Aktiv Miljo\">\r\n\t\t\t\t\t\t\t\t<\/div>\r\n\t\t\t\t\t\t\t<\/div>\t\t\t<\/div>\r\n\t\t\t<div class=\"cmn-swiper-dots-wrapper\">\r\n\t\t\t\t<div class=\"cmn-swiper-dots\"><\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"swiper-button-next\"><\/div>\r\n\t\t\t<div class=\"swiper-button-prev\"><\/div>\r\n\t\t<\/div>\r\n\t<\/div>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; el_class=&#8221;portfolio-container&#8221; css=&#8221;.vc_custom_1714648925028{padding-top: 90px !important;background-color: #ffffff !important;}&#8221;][vc_column][vc_column_text el_class=&#8221;port-title&#8221;]<\/p>\n<h2>Results achieved<\/h2>\n<p>[\/vc_column_text][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; el_class=&#8221;portfolio-container solution-part result-sec&#8221; css=&#8221;.vc_custom_1714649180284{padding-bottom: 90px !important;background-color: #ffffff !important;}&#8221;][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;port-content-box&#8221;][vc_column_text css=&#8221;&#8221; el_class=&#8221;port-content&#8221;]Enhanced user experience<\/p>\n<ul>\n<li>Easy navigation and user flow<\/li>\n<\/ul>\n<p>Effective inventory management<\/p>\n<ul>\n<li>Managing stocks, alert notification for stocks<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243; el_class=&#8221;port-content-box&#8221;][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221;][vc_column_inner][vc_column_text css=&#8221;&#8221; el_class=&#8221;port-content&#8221;]High conversion rate<\/p>\n<ul>\n<li>Optimized checkout plan<\/li>\n<\/ul>\n<p>Improved site performance[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;grid&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221; css=&#8221;.vc_custom_1714651326709{padding-top: 90px !important;padding-bottom: 90px !important;background-color: #e5f9ff !important;}&#8221; el_class=&#8221;portfolio-container info-sec&#8221;][vc_column][vc_column_text el_class=&#8221;port-title center-title&#8221;]<\/p>\n<h2 style=\"text-align: center;\">Technologies used<\/h2>\n<p>[\/vc_column_text][vc_row_inner row_type=&#8221;row&#8221; type=&#8221;full_width&#8221; text_align=&#8221;left&#8221; css_animation=&#8221;&#8221; css=&#8221;.vc_custom_1714651623013{padding-top: 40px !important;}&#8221;][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-2 vc_col-md-offset-0 vc_col-md-4 vc_col-sm-offset-0 vc_col-xs-12&#8243;]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/devwp1.websiteserverhost.biz\/iflair_site\/wp-content\/uploads\/2024\/05\/wordpress.png\" alt=\"Wordpress\" \/><h3 style=\"color:#000000;\" class=\"image_with_text_title\">Wordpress<\/h3><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243;]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/devwp1.websiteserverhost.biz\/iflair_site\/wp-content\/uploads\/2024\/05\/woo-commerce.png\" alt=\"Woocommerce\" \/><h3 style=\"color:#000000;\" class=\"image_with_text_title\">Woocommerce<\/h3><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-2 vc_col-md-offset-0 vc_col-md-4 vc_col-sm-offset-0 vc_col-xs-12&#8243;]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/devwp1.websiteserverhost.biz\/iflair_site\/wp-content\/uploads\/2024\/08\/icon_7-1-3.png\" alt=\"PHP\" \/><h3 style=\"color:#000000;\" class=\"image_with_text_title\">PHP<\/h3><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243; offset=&#8221;vc_col-lg-offset-0 vc_col-lg-2 vc_col-md-offset-0 vc_col-md-4 vc_col-sm-offset-0 vc_col-xs-12&#8243;]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/devwp1.websiteserverhost.biz\/iflair_site\/wp-content\/uploads\/2024\/08\/4-5.png\" alt=\"Evit checkout\" \/><h3 style=\"color:#000000;\" class=\"image_with_text_title\">Evit checkout<\/h3><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/div>[\/vc_column_inner][vc_column_inner width=&#8221;1\/5&#8243;]<div class=\"image_with_text\"><img decoding=\"async\" itemprop=\"image\" src=\"https:\/\/devwp1.websiteserverhost.biz\/iflair_site\/wp-content\/uploads\/2024\/08\/2-7.png\" alt=\"Klarna checkout\" \/><h3 style=\"color:#000000;\" class=\"image_with_text_title\">Klarna checkout<\/h3><span style=\"margin: 6px 0px;\" class=\"separator transparent\"><\/span><\/div>[\/vc_column_inner][\/vc_row_inner][vc_row_inner row_type=&#8221;row&#8221; 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